Brutal Simplicity of Thought: How it changed the world

Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. This book outlines some of the ideas we feel best represent our philosophy. Think something's missing? We were hoping you'd say that. Contribute an idea you feel meets the criteria and it could end up in the next edition.

It's easier to complicate than to simplify.

Simple ideas enter the brain quicker and stay there longer.

Brutal simplicity of thought is therefore a painful necessity.

This book celebrates moments when Brutal Simplicity of Thought changed the world, proving that nothing is impossible. It started out as a training manual for Saatchi employees and its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the best known corporate brands.

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Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. This book outlines some of the ideas we feel best represent our philosophy. Think something's missing? We were hoping you would say that. Contribute an idea that matches these principles and it could end up in the next edition.

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